WSS is proud to be part of the East LA Parade & Festival, supporting community, culture, and family traditions while continuing its commitment to giving back to the neighborhoods it serves.

Celebrate Latino holiday traditions with the Southeast community Provide free, family-friendly experiences for children and parents Increase foot traffic and community engagement at the swap meet Create a festive environment with music, characters, treats, and raffles The event reinforces Paramount Swap Meet’s commitment to community connection and cultural celebration.

Catrina & Catrin Contest Participants dress in elaborate Día de los Muertos attire Judged on creativity and authenticity Winners recognized on stage Total participants: 10 Winners: 3 Prizes: 1st place $200 2nd place $100 3rd place $50

Chase team spent the day connecting with families, supporting local businesses, and celebrating culture, tradition, and community pride. From financial resources to fun giveaways, it was a joy to engage with everyone who stopped by our booth. Thank you, East LA, for the warm welcome and incredible energy. We’re proud to be part of a celebration that brings generations together and highlights the vibrancy of our community.

Dora the Explorer made a special appearance at the East LA Parade & Festival 2024, bringing excitement and joy to families throughout the event. Children lit up when they saw Dora waving from the parade route and stopping for photos at the festival grounds. Her presence added a vibrant and interactive element to the celebration, creating memorable moments for little ones and parents alike. Dora’s participation highlighted the family-friendly spirit of the event and helped make this year’s festival even more magical for the East Los Angeles community.

AltaMed proudly celebrated 55 years of service to the community at the East LA Parade & Festival 2024, honoring its long-standing commitment to accessible, quality healthcare for families across Los Angeles. Their presence at the festival highlighted eight decades of uplifting and empowering the community through care, prevention, and compassion. As thousands gathered to celebrate culture and tradition, AltaMed’s participation served as a powerful reminder of their ongoing mission to support the health and well-being of East LA—yesterday, today, and for generations to come.